Find your ‘Big Idea’

The legendary David Ogilvy was a pioneer of the advertising industry.

One reason for his success and influence was his ability to create what he called “the Big Idea”—a memorable concept that he could wrap an ad around, or base an entire advertising campaign on. 

Here’s how he developed Big Ideas—and how you can, too: 

Step 1: Analyze your data and look for the single element that best expresses what you want to say. What one idea do you want people to remember? 

Step 2: Take that idea and boil it down to a statement of 10 words or less, using lively, action-oriented language.

Step 3: Build your presentation—whether it’s an ad, a speech, or a persuasive e-mail—around your Big Idea.


P.S. Whenever you’re ready, here are two ways I can help you grow your small business:

1. Grab a FREE copy of my book Straight Talk About Small Business Success in New Jersey.

Get helpful advice to help you grow your practice and increase cash flow and profitability in 12 simple, foolproof steps. Click here.

2. Book a complimentary 30-minute strategy session.

During this 30-minute session, we’ll have a one-on-one chat about how to grow your business, profits and vision…all while minimizing your taxes. Click here.



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