Salim Omar, CPA is the rare accountant who guarantees success to clients who follow his advice. As one of New Jersey’s top CPAs, clients from across the state hold Salim in the highest esteem. He believes small businesses are the foundation of our economy and has dedicated his practice to helping them attain financial health and security through his services. With this mission in mind, he’s been able to build one of the most successful and respected firms in the state of New Jersey and has hundreds of raving fans across the state (check out the testimonials section).
His education includes a unique blend of two financially-based accreditations: Masters Degree in Accounting and a Certified Public Accountant. His professional background includes experience as a former Chief Financial Officer and, for the last seventeen years, as a small-business owner in New Jersey. He is author of the popular book “Straight Talk About Small Business Success In New Jersey.” His articles appear in publications around the country including prestigious industry publications such as Accounting Today and The CPA Journal. His passion to help small-business owners succeed – and his personal business success – makes him a much-in-demand speaker, panelist, writer and advisor.
Salim says: “I hate for small business owners to get bogged down in unnecessary, time-consuming detail when I can help them enjoy their businesses – and life — more fully. This is what The Omar Group is all about – removing the roadblocks and paving the way toward success for every entrepreneur.”
Mark Krugman, CPA is our Senior CPA. He brings with him over 25 years of solid experience as a CPA, Chief Financial Officer and entrepreneur. This makes him a well-rounded pro who’s helped businesses in every aspect of their cycle. Based on his technical strengths and knowledge, he’s considered the “go to expert” for even the larger firms. We are proud to have him on our team and to represent and deliver competent advice and services in a timely “Straight Talk” way.
Mark Says: “Most entrepreneurs go into business because they have a dream. Their dream may include financial success so they can provide for their loved ones and the communities they live in. Their dream could be creating a superior product or service their customers will benefit from. My role as your trusted CPA advisor is to understand your goals and dreams and help you achieve them. That’s the “Mark” I want to leave behind.”
Ellen Herrick is one of our QuickBooks Doctors. She has a Masters degree in Computer Science from Purdue University and a Bachelors degree in Engineering from the University of Connecticut. Ellen has been a QuickBooks Pro Advisor, Advanced Certification since 2007, http://proadvisor.intuit.com/quickbooks-help/ellen-herrick. Previously Ellen worked as a district manager and a member of technical staff at AT&T and Lucent for 19 years.
Ellen says: “An accounting software system that is properly installed and correctly used can be a tremendous asset to a small business. Due to my strong background working with computers, I am quickly able to diagnose computer software for potential problems and devise simple techniques for improved and more accurate performance. This saves lots of time and aggravation and the business owner is able to get key information instantaneously!”
Ellen Deluccia, CPA is one of our QuickBooks Doctors. She is a Certified Public Accountant with a Bachelors of Science Degree in Accounting from Rider University. Ellen is a QuickBooks Pro Advisor, with an Online Certification since 2016. Ellen has over 30 years’ experience in corporate accounting with large and small companies. She has a vast knowledge of many accounting systems including QuickBooks.
Ellen says: “I love the challenge of Accounting! Knowing there is always a solution as long as you have the patience and tenacity to dig in is very motivating for me. Being a QuickBooks Doctor and helping others identify potential problems, understand their QuickBooks system more fully and develop accurate and reliable accounting is very satisfying.”
Helen Passariello is our bookkeeper and payroll-sales tax specialist. She holds a Bachelor of Arts degree in Business Administration from Brooklyn College, City University of New York. She has over 20 years’ experience in the accounting industry. She worked for a Wall Street firm for over 15 years that maintained books and records for independent NYSE floor brokers. She also holds NASD series 27 certification.
Helen says: “It’s important to have accurate books and records as well as timely payroll and sales tax filings. By assisting small businesses with these functions, it allows them to concentrate on growing their business.”
Elliot Krauss is a senior tax professional with a Masters degree in finance/investments from Bernard M. Baruch College and a Bachelors of Science degree in finance from Long Island University. He has more than 30 years of experience in financial systems and reporting, commodity management and purchasing while employed by Merck & Co., Inc., a Fortune 500 pharmaceutical company. He joined The Omar Group in 2005.
Elliot says: “It has been very gratifying to help clients with the preparation of their personal tax returns. My interaction with clients and the discussions I have had on tax saving strategies have resulted in many fulfilling client relationships.”
Tina Davitt is our Office Manager. She has spent the majority of her career working in business analysis and finance for small businesses. She deeply values client relationships, and uses her “out of the box” thinking to come up with creative solutions to challenging issues.
Tina says: “It is very gratifying to work with a team that is intelligent, professional, supportive and encouraging. We put client relationship first, which makes all the difference.”
Nicolena Salerno has been our Marketing and Educational Coordinator for the past 4 years. She has a Bachelors Degree in communication from the University of Scranton. You will most often see Nicolena greeting guests at our networking breakfasts and other various events, where her warm personality makes even the shyest person feel welcomed. She enjoys working with many different types of clients and in a growth-oriented business environment.
Nicolena says: “A happy work environment is so important and is very hard to come by. I knew the moment I started working at Straight Talk CPAs that this was the place for me. My colleagues are so helpful and positive, and I enjoy coming to work each day! I look forward to seeing you at a future event!”
Anthony Pistola is our Educational Coordinator. He obtained a Bachelors Degree in Business Operations from Kean University. Anthony’s first job was at the age of 16 when he started working in a local restaurant. Anthony’s work ethic and desire to overachieve differentiates him from everyone else.
Anthony says: “Coming out of college I wasn’t exactly sure what I wanted to do, but I knew I wanted to work somewhere that I can make a difference. Here at Straight Talk CPAs I see the opportunity to be a part of something bigger then myself and look forward to coming to work each day to make a difference in small businesses, and the community at large.”
Margie Falco is our Administrative Assistant. She has 13 years of payroll and customer service experience with ADP. She also worked for a local CPA firm processing payroll and assisting in tax processing for 6 years.
Margie says: “ The Omar Group is a unique company because every team member is committed to going the extra mile, to go above and beyond what is expected of them. Since I am the “front office” person, I enjoy warmly welcoming clients, making them feel “at home” and their experience with us memorable.