Unlocking Small Business Success Through Content Marketing Strategies with Brittany Gregorio
Brought to you by Salim Omar and the Straight About Small Business Success podcast. Omar interviews special guest Brittany Gregorio.
Who is Brittany Gregorio?
Brittany Gregorio is an expert content writer, creator, copywriter, and brand catalyst. She has a strong background in writing, communications, and problem solving, which she developed during her corporate job. After leaving the corporate world, she started a virtual assistant business that began locally in upstate New York. Her business soon became global due to word of mouth and referrals. During this time, Brittany noticed a lack of content marketing and awareness among entrepreneurs, and this became the catalyst for her company's pivot to crafted content. She received certification in a prestigious program and now sets her soul on fire to elevate content marketing for entrepreneurs around the world and bring them measurable results. Gregorio is a rebel at heart and is passionate about building real, human, and authentic connections through content marketing.
Brittany Gregorio can be reached through her on social media pages or on her website,
craftedcontentagency.com.
What is Content Marketing and Which Industries Is It Suited For?
"Content marketing is a marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a target audience with the ultimate goal of driving profitable customer action. It involves the use of various forms of content, such as blog posts, social media updates, videos, podcasts, and more, to inform, educate, and entertain your audience," says Gregorio.
According to Gregorio, content marketing can be effective in any industry, whether it's B2B or B2C, product or service-based, brick and mortar, or online business.
"The key is to develop a strategy that is tailored to your specific industry and target audience. By providing valuable and informative content, you can build trust and establish your business as a thought leader in your industry, which can ultimately lead to increased sales and customer loyalty," she states.
For example, a dental company would include a mix of personal and professional aspects.
"The content should focus on why the dentist got started in the industry and how they are helping people. It should incorporate the dentist's personal story, including their journey to dental school and why they decided to open their own practice. The content should also include information on the services provided by the dental practice, such as teeth whitening and other treatments. Testimonials from satisfied patients can also be included to showcase the quality of the practice. In general, the content should aim to be personal, authentic, and provide value to potential patients," says Gregorio.
The Importance Of Content Marketing For Businesses
Businesses need to go beyond selling features and benefits of a product or service. Gregorio explains that content marketing is a must for every business in any industry.
"It is about taking your content and marketing it effectively and efficiently for your specific space and forming a strategy around it. Content is every single thing that you put out into the world about your business, including conversations, texts, emails, and social media," says Gregorio.
'The lack of awareness among business owners about the importance of sharing their personal story is a trap that they often fall into. Customers, clients, or patients need to hear the origin story or how the business has changed the life of their customer or client," she states.
Gregorio further explains that when a business owner shares their personal story, their audience develops 'the know, like, and trust' factors,which are essential for the success of any business.
Gregorio's personal story is that she was told that she would never walk again. This experience has made her a problem solver who never gives up. She believes that often the problem is in the content that businesses are not putting out. Gregorio specializes in helping them find the problem and then solving it.
Businesses and Their Differentiating Factors
"In addition to their origin story and how they've impacted their customers or patients, businesses should also focus on their differentiating factors. In the saturated online space, it's important to stand out and offer something unique that sets a business apart from the rest. Instead of regurgitating the same information that can be found easily on Google or YouTube, businesses should be innovative and think outside of the box when it comes to creating content," says Gregorio.
According to Gregorio, customers want to hear something new and fresh, so it's crucial for businesses to be creative and provide unique value to their audience.
Differentiating factors in businesses
Gregorio explains that being different goes beyond highlighting what makes a business unique compared to its competitors. She emphasizes that a business's differentiating factor should come from the person behind it since they make up the brand. She encourages her clients to look inward and find their past stories and experiences that make them who they are. "Everyone has a unique story that sets them apart, and it is essential to share it with the world to create a personal brand," says Gregorio.
Moreover, Gregorio explained that not everything has to be personal when finding differentiating factors. Business owners should also look at what they are teaching and sharing with their audience. Their methodology, beliefs, and values can also set them apart from the competition.
The Importance Of Creating Relevant Messaging That Resonates With a Target Audience
There is huge value in creating content that gets into the minds of potential and current clients, patients. You need to understand their fears, desires, and pain points.
Gregorio suggests that the best way to understand the target audience is by asking questions. By doing so, businesses can serve their customers better and get more valuable insights. She acknowledges that people may feel hesitant to ask questions, but she emphasizes the importance of doing it from a place of servitude and genuinely wanting to help.
Gregorio recommends different ways to ask questions, including having a conversation across social media or email, sending out polls with email marketing, and putting up a poll on social media. She also stresses the need to strategically ask questions in content creation, particularly on social media. By doing so, businesses can generate more engagement and understand their audience better.
"Communication is critical in growing a business. Asking questions is an effective way to understand the target audience, create relevant messaging, and generate more engagement," says Gregorio.
The Benefits of Content Marketing
According to Gregorio, one of the key benefits is that content marketing allows businesses to reach many people with just one piece of content, as opposed to having to relay the message one-on-one with individual clients. This accelerates the growth of the business and allows them to reach a larger audience.
Gregorio emphasizes that social media is a powerful tool that can help businesses connect with people not just in their local community, but worldwide.
"While social media can be overwhelming at times, it's important for businesses to leverage these tools to their advantage. By doing so, they can expand their reach and connect with potential customers they might not have been able to reach otherwise,' says Gregorio.
How Did You Stay Focused On Your Vision?
"One thing I did was really focus on my own values and what was important to me. I wrote those down and I kept them with me at all times, so that I could refer back to them whenever I needed to make a decision or whenever I was feeling like I was getting pulled in different directions. The second thing I did was focus on my own intuition and trusting my gut. I would take the time to really listen to what my body was telling me and what my inner voice was telling me. I found that when I did that, I was able to make decisions that were aligned with my values and my vision for my business. That really helped me to stay focused and block out the noise," says Gregorio.
The third thing that Gregorio did to stay focused was meditation and positive affirmations.
"I flood myself with a ton of positivity and I show up and serve every day," she says.
Final Words of Wisdom from Brittany Gregorio
"Always stay authentic. I understand the struggle. Entrepreneurship is beautiful, but it can be a real challenge. Put your blinders on, tune out all of the noise and stay authentic to your wants and your needs, and I promise you, your brand will flourish,' says Gregorio.
Closing Statement
Straight Talk about Small Business Success podcast is brought to you by Salim Omar, CPA. Straight Talk CPAs is a firm which provides individuals with tax return preparation and tax planning. If you are a business, we have a unique approach when providing Virtual CFO, Accounting services, and Tax Planning and Tax Preparation services. Contact us today.
Brittany Gregorio is an expert content writer, creator, copywriter, and brand catalyst.
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
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